VSA Partners

Freelance - Senior Content Manager

US-NY-New York
1 month ago(12/20/2017 9:51 PM)
ID
2017-2708
# of Openings
1
Category
Content Strategy/Management

Overview

VSA Partners is a design-driven branding and marketing company.
VSA was founded as a design firm more than 30 years ago with the belief that design is not only a craft, but a tool for achieving business objectives. As design thinkers, we approach business challenges holistically and aim to break down silos between branding, digital, marketing and advertising.

 

VSA's Content Practice provides brand and marketing audiences with meaningful content and communications that solve clients’ business problems. Across multiple forms, media and channels, we unite the art and engineering of content—strategizing, concepting, structuring, creating, adapting, publishing and measuring.

 

The Senior Content Manager manages the creation, preparation and migration of digital content that’s desirable, usable, sharable and discoverable to execute clients’ business strategies.

Responsibilities

  • Ensure timely and effective execution of content programs.

  • Structure content, develop metadata and document content management processes for clients and development teams.

  • Pull analytics information, analyze for meaningful insights, and make recommendations. Distill large amounts of data and create highly engaging reports.

  • Track status of content for large-scale digital initiatives. May perform content audits, content inventories, create and manage content matrices, SEO recommendations gap and content migration plans.

  • Reviewing/auditing existing page search performance
  • Taxonomies and tagging
  • Meta titles and descriptions
  • Site structure/sitemap recommendations
  • Schema mark-up
  • Keyword research and metadata mapping
  • Keyword density recommendations
  • Redirect mapping
  • Canonical tags
  • Linking strategies
  • Implementation in Drupal
  • General management of content and publishing workflows

Qualifications

  • 5+ years’ experience in content management for web and other media.

  • Experience with content management systems, style guides, digital asset management, and SEO best practices.

  • Strong editorial skills and commitment to consistency and quality of digital content.
  • Proficiency in Microsoft Excel, and experience in database/spreadsheet management and curation.

  • Experience with Drupal would be ideal.
  • Experience/expertise in metadata implementation is essential.
  • Tech industry experience could be helpful although not essential.

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